Digital and New Media

This year we have seen more and more businesses switch their advertising spend to Digital and New Media and in particular social media. Twitter and Facebook are used my millions and this is opening diverse business opportunities’ that just weren’t there before.

Social media is allowing businesses to talk to their customers on a one-to-one basis and really get to understand what it is the customer wants. Not only can it improve customer services, it can assist with R & D, product development and most importantly can help increase sales. Now isn’t that something every business needs?

Social media is just one of the areas within Digital and New Media, there are many other tools such as blogs, podcasts, webinars, etc which can work for a range of sectors, including charities, for profit, not for profit and the public sector. There really is something that can be used by everyone and the key is being able to identify which platform is best for the client’s sector, and what their audience is most likely to respond to.

Here at The Phoenix Partners we believe in always trying to find unique ways to communicate your message to your chosen audience. That is why we are consistently developing our service offerings to cater for a range of clients needs. Recently we undertook a survey of clients and prospective clients to see what they thought of Digital and New Media so that we could further shape our offer. What were the results? Well, in brief:

• More males responded to our survey than females
• People between the age of 36 - 44 responded the most
• The sectors that displayed most interest in the subject were (in order):

1. Marketing / advertising / P
2. Not For Profit
3. Accountancy
4. IT
5. Telecommunications
   

• The most popular social media platforms used by our respondents were (in order)

1. LinkedIn
2. Facebook
3. Blogs
4. Twitter
5. Podcasts
6. You Tube
   

• 27% of respondents were still not using any form of Digital and New Media at all
• Of those who are not currently using any form of Digital and New Media most state that they would like to start but just don’t know where to start
• Those who are using Digital and New Media are doing so because they believe that it:

1. Increases traffic to their website(s)
2. Improves customer relations
3. Increases sales
4. Helps to promote / improve the success of new product launches
   

We’re now going to start further developing our offer in line with the results of the survey and in particular we will ensure that the benefits of using Digital and New Media are clearly highlighted, that we demonstrate a clear track record in both Digital and New Media and the prospective clients market sector and finally, that we are flexible so that we can work as either part of the clients team or carry out the whole campaign on their behalf.