Do you have a positive piece of news to tell?
Well now might be just the time to tell it. With the credit crunch currently adversely affecting specific industries such as construction, retail and the motor trade, publications relating specifically to these industries, plus general high quality business press are struggling to attract newsworthy stories.
Why? Well some companies just want to keep their heads down and don't want to talk about what they're experiencing. Some smaller companies are busy concentrating on getting the sales in ... and the money.
That means that there is an opportunity for other companies out there to get into press that they may have found previously inaccessible. But, be warned, the usual rules apply - namely ensuring that your press release is relevant to the press it's being issued to, that it's well written and that it is, in actual fact, genuinely newsworthy.
So, don't be shy. See this as your opportunity and get talking to the press you want to appear in and send those effective press releases in!
... and of course ... if you’re struggling to find the right words, or the right ideas we know a great little agency that can help you!!!
Friday, 29 August 2008
Tuesday, 5 August 2008
A Public Relations Gold for China?
So, once more the Olympics are almost upon us, offering the prospect of cut-throat competition, world records, triumph for some and disaster for others.
No, we're not talking about the sport, it's the battle for ratings, reputation and brand supremacy - we'll be watching most closely.
This is one of those times when corporations will be going head to head to get their brands seen in advertising and sponsorship deals .... and nations can be seen trying to out-do one another as players on the world stage.
The next few weeks will see Public Relations success and failure on a daily basis and central to it all will be China's efforts.
Once known for it's eagerness to stay out of the limelight (a policy summed up as "hiding its capacity and biding its time") China is now at the centre of attention, undertaking what is possibly the biggest PR campaign ever - its brief to show the world China has changed and is truely open for business.
Their PR team are on the blocks now waiting for the starting gun. We predict this won't be a sprint however but a steeple chase with many a barrier to hurdle. It will be interesting to see how they will fare, given their lack of real competiton experience.
No, we're not talking about the sport, it's the battle for ratings, reputation and brand supremacy - we'll be watching most closely.
This is one of those times when corporations will be going head to head to get their brands seen in advertising and sponsorship deals .... and nations can be seen trying to out-do one another as players on the world stage.
The next few weeks will see Public Relations success and failure on a daily basis and central to it all will be China's efforts.
Once known for it's eagerness to stay out of the limelight (a policy summed up as "hiding its capacity and biding its time") China is now at the centre of attention, undertaking what is possibly the biggest PR campaign ever - its brief to show the world China has changed and is truely open for business.
Their PR team are on the blocks now waiting for the starting gun. We predict this won't be a sprint however but a steeple chase with many a barrier to hurdle. It will be interesting to see how they will fare, given their lack of real competiton experience.
Monday, 4 August 2008
Have you ever had a news film crew on-site?
Have you ever had a news film crew on-site? There are some simple things you can do to ensure you emerge positively from the experience.
First might be to invest in a big bottle of Grecian 2000 as you're bound to sprout a few grey hairs during the filming!
Next you will want to be really clear what it is they want to film and what if anything they want to talk about. This is your chance to think through how you want to be seen and what key messages you want to place before the type of people who will watch the programme the filming is for. Once you've decided stick with it, don't be tempted to add more in to your answers it will just confuse the audience - at most you leave an audience with just three bits of information.
First might be to invest in a big bottle of Grecian 2000 as you're bound to sprout a few grey hairs during the filming!
Next you will want to be really clear what it is they want to film and what if anything they want to talk about. This is your chance to think through how you want to be seen and what key messages you want to place before the type of people who will watch the programme the filming is for. Once you've decided stick with it, don't be tempted to add more in to your answers it will just confuse the audience - at most you leave an audience with just three bits of information.
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