Journalism is having a re-birth! At least this is what we are being led to believe if you look at the increase of online journalism and cut backs on local and regional rags.
The new era of online journalism is well underway and what better way to celebrate its arrival than look at its impact nationwide.
Ten years ago you would have expected to see a regional newspaper journalist sitting at their desk, waiting for the phone to ring with a lead from a member of the public – oh how times have changed!
Mainstream media has changed and there has been a cultural shift with traditional journalists having to go back to the drawing board and re-evaluate the tools they use to obtain news. Embracing online journalism has not been a choice but a way of life for many, with journalists having to broaden their skills to ensure they remain up-to-date and relevant.
The shift in obtaining news has stripped away at the way it can be re-hashed and turned around in a matter of minutes, with the ‘people’s news’ or citizen journalism becoming a central focus.
Up to the minute breaking news has meant we expect the here and now, current really is current and yesterday’s news is yesterday’s news.
The reliance on the internet and the fact that we can get news up to the minute has meant those working in the public relations industry have had to work that little bit harder to achieve the same results they would have done ten years ago.
The tools of the trade have changed and whilst the traditional press release still has an important part to play; relationships with the media and use of social networking sites have stepped up a gear.
Whilst the birth of online journalism had its roots in the technology scene, it has now become a tool which even the non-techies like me have had to learn and adapt to. If would be fair to say that taking into account all of the above traditional journalism has certainly turned a corner and conversations have turned to the web.
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