I have just stumbled upon a fantastic story about a chap who decided that after spending two years unemployed he would take his destiny into his own hands. Armed with a sign saying ‘Please give me a job’ he stood on a busy roundabout during morning rush hour to try his luck.
Within three hours he had achieved his aim – a passing business man stopped, interviewed him and gave him a job.
This just goes to prove that a simple message, delivered directly to a key audience in a way which provokes a positive response is an excellent way to achieve your aim.
Monday, 2 August 2010
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