Do you have a positive piece of news to tell?
Well now might be just the time to tell it. With the credit crunch currently adversely affecting specific industries such as construction, retail and the motor trade, publications relating specifically to these industries, plus general high quality business press are struggling to attract newsworthy stories.
Why? Well some companies just want to keep their heads down and don't want to talk about what they're experiencing. Some smaller companies are busy concentrating on getting the sales in ... and the money.
That means that there is an opportunity for other companies out there to get into press that they may have found previously inaccessible. But, be warned, the usual rules apply - namely ensuring that your press release is relevant to the press it's being issued to, that it's well written and that it is, in actual fact, genuinely newsworthy.
So, don't be shy. See this as your opportunity and get talking to the press you want to appear in and send those effective press releases in!
... and of course ... if you’re struggling to find the right words, or the right ideas we know a great little agency that can help you!!!
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